Kenneth Cole is continuing to donate a percentage of its net sales on KennethCole.com to the COVID-19 Solidarity Response Fund in support of those severely affected by the virus, beginning March 18. Cole, who will be honoured with the 2020 American Image Awards Person of the Year, is making sure to address the COVID-19 pandemic during the critical time.

The COVID-19 Solidarity Response Fund was launched by the World Health Organization and is being managed by the United Nations Foundation and the Swiss Philanthropy Foundation. Donations will be used to: ensure that patients can access the care they need and that frontline workers can get supplies and information; support efforts in tracking and understanding the spread of COVID-19; and accelerate the development of vaccines, tests, and treatments.

“We have worked hard to make sure that our storytelling is enhancing the path to purchase. On March 18, we launched an initiative to donate a percentage of net sales to the COVID-19 Solidarity Relief Fund, with the tagline ‘The Last Thing Any Of Us Need Today Is New Shoes’. I believe that capturing the consumer sentiment is about putting yourself in their proverbial shoes, if we want them to put themselves in ours. I also believe we are in the business of encouraging people to do good, believing that if they do, they are more inclined to look good, and in turn feel good. We also started an initiative that we refer to as The New Courageous Class, highlighting frontline workers and shining a light on all of the inspiring and courageous work that they are doing at this time,” Cole said in a press release by the American Apparel & Footwear Association (AAFA).

Celebrating Fashion’s Future, the American Image Awards honours those who have exemplified leadership, excellence, and outstanding achievement in all sectors of the apparel and footwear industry. The American Image Awards is owned and operated by AAFA.

Fibre2Fashion News Desk (GK)

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