With esteemed brands across the country nominated for the award, Muft has triumphed on the big stage. Their loyalty programme MuftiSphere which was launched in 2014 originated with the idea of creating an altogether separate sphere exclusively for the customers in order to give them an enhanced shopping experience and make them a part of the exclusive Mufti Community.
"We are extremely proud to have won such a prestigious award which recognises our excellence towards maintaining utmost customer loyalty. With the consumer being at the core of our strategies, Mufti has been able to cater to the customers' needs through our product as well as the loyalty programme MuftiSphere. By doing so, we have hereby gained their binding trust, which has resulted in them converting into cult followers,” Kamal Khushlani, founder – director - Mufti Credo Brands Mktg. Pvt. Ltd, said.
Organised by Franchise India, the 8th Indian Retail & e-Retail Congress & Awards 2019 recognised and acknowledged the entrepreneurial excellence in the d/sectors of retail and e-retail. The objective of the awards was to laud and commemorate retailers who are bridging the gap between operational reality and consumer expectations with great retailing practices.
Mufti currently retails through 280 exclusive brand outlets, 1200+ multi brand outlets, 100+ national Level chains like Shoppers Stop & Central, and is also present on all major e-commerce portals. (RR)
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