| France's new apparel policy to discourage fast fashion consumption
12 Mar 24 102 min read
Insights
- The fast fashion industry, which is projected to reach $150 billion by 2025, thrives on low-cost, trendy clothing, attracting consumers worldwide despite environmental concerns.
- France is combatting the industry's pollution by proposing fines on fast fashion purchases and targeting ads to curb consumption and promote sustainable alternatives.
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