Indian Denim Industry: An Overview
Denim hasusuallybeen an integralpart ofthe style, from workwear tocasualwear– denim hastransformedthestyleworld. The blue and white color fabric was wornby impoverishedpeoplein a dockside village called Dongri. So, the hindiname of this thick cottonmaterialwasDungri. The denimmaterialbegun to export in England forthe manufacturingof cheap,sturdyworkingclothes.
The Britishersstartedto callit "Dungaree," littledifferent from “Dungri”. Thetermwasfirst time usedin the17thcentury, and the term referred to cheap, coarse, thick cotton cloth. And theapparelmade from “Dungree” was usedby communities thatworkin tough-environmentso thatitdoes nottear easily.
Over the period, Dungareebecamedenim, andapparel and textile manufacturercommencedthe use ofmaterialto makevariousclothes,inclusive ofdenim, shirts, skirts, and dresses. Both the terms – Denim and Dungaree wereregularlycomparedand confused; however,there'sa difference. Denim is sewn from uncolored yarn andbestcoloredafter weaving,whileDungaree is woven from pre-coloredyarns.
Both Denim and Dungareegrew to bestylishin thelate40s and early 50s. People embraced thesefabricsglobally ascasualput onasthey'recomfortable,easytowear, and practical.
Denim Rise in India
In 1980, Flying Machinereleasedfirst-ever denimbrandsin Indiato fulfilltheemergingadolescents'segment. Fifteen years after therelease, Arvind Mills,releasethe primarybranded Indiandenimin 1995 afterknowingthemarketpotential. By then, the globalmanufacturersconsisting ofLee and Levi'scommencedtheirmarketingin India.
The Indian denimindustry has been thrivingin domestic market since the last fewyears, andthe market covers agood-sizedglobalmarketplace. India has the second-largestdenimmarketplaceafter china. Still, theindustryhasa variety ofuntapped potentials.
All Indian generations are embracing denimhigherthan ever,especiallyIndian youths. For a majority of the Indianchildren, denimisn'tjustinformalput on,butit'smoreof afashionstatement. The Indian denimmarketis segmented intothreecategories: Men, Women, and Children. 85percentof the denimmarketis dominatedwith the aid ofmen,whilewomen contributebest10percentage, and the kids'contributearound5percentofthe overallIndian denimmarket.
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India's Denim Potential
Since thelastdecade, the Indian Denim Industry has showna high-qualityboom. Today, the country has a great denimproductioncapacityofaround1.1 billion metersperannum.
By theyear2020,the worldwidedenimmarketplaceis forecast toreachUSD 64.1 billion. The Indian denimmarketplacecovers 80-85percentage of total denim manufacturing. Despite thisamazingstatistic, the Indian denimproductioncontributes only 5percenttothe worldwidetextileindustry.
According to industry experts, denim is thehandiestsegmentin India that candevelopmanifolds tothe existingmarketplace.
Growing denimmanufacturersacrossthe globe arelookingat India as anemergingdenim exportareawing to itsfirst-classstandards, cost-effectiveness, and amassivepool oftremendousworkforce.
In the Indian apparelmarket, the denimmarketis driven bygrowingdisposable incomes, westernizationof workculture, and ensuingupward pushinside thepopularityof denimjeans.
In theera of globalization,youngerIndia prefers denim aspart oftheirwardrobe essential. Asconsistent withthe Indianconsumerstory, themiddleclassis majorlydrivingtheboomof denimmarketplace.
Indianproductionandintakehave grown at a compounded annualgrowth rate(CAGR) ofas much as15percentover the pastdecade and ispredictedtodevelopat similarrate in the coming years.
Readmoreon:Everything You Should Know About Denim
Industry Outlook
Indian Denim Industry is showinga notableincreaseinrecentyears. Indian denimbrandsandmanufacturersarefocusing onincreasingtheir export globally. Considering the significantproportionthat India commandsinside theinternationaltradeoftextileandgarb, and theindustryisreadyto addmore exceptionalmanufacturingcapabilities.
Along with aboominpotential, encouragingfabricguidelinesand favorable exchangefeemovescouldhelpIndia achievea largeexportboom.
By theyear2020, the additionalabilitywill beaddedtoexistingproductionfacilities; the ratio ofhomeand exports ispossiblytoalternatefrom 65:35 to 55:45.
The Indiangovernmentis taking many initiativesto enhancethecountry'stextilearea. Thebenefitsofferedby government authoritiesarein all likelihoodto percolate to the Indian denimindustry in thecoming years. This will alsoensureits steadygrowth,and fuel the growth of the denim industry in India.
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