News Flash

Mobile facility educates public about company's optics superiority

31 Jan '07

3 min read

Technology presentations inside the Rolling O Lab include the use of optical laser scope equipment which demonstrates clarity and prism shift, ultraviolet emitters and measuring devices to illustrate UV protection, and testing rigs that show the effects of high-velocity and high-mass impact situations.

The mobile facility includes three large plasma screens (one built into the side of the vehicle), an electronics cart with touch screens, product displays, a seating area and a wheelchair lift for coach access. The coach tows a 20-foot hospitality trailer complete with guest seating and a large plasma display, as well as a gaming unit and restroom.

Oakley's new Rolling O Lab will make its debut at the FBR Phoenix open in early February. PGA tournament fans will be the first to experience this mobile showcase of optical technology.

Oakley's High Definition Optics (HDO) is the company's collective performance technology architecture that includes optical clarity, impact resistance and harmful light protection well above industry standards. With patented XYZ Optics, Oakley lenses maintain optical clarity at all angles of vision across the entire surface of the lens contours and feature architecture which maximizes peripheral vision and impact protection against sun, wind and potential foreign objects.

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