In the perspective of lingerie's, men are only left to wonder, 'boxers or briefs' whereas; a woman's physique being sculpted and adorned in a unique way of its own, offer a wide assortment of choices. The market for women's wear lingerie is being manipulated by the advent of modern technologies and fabrics that make new designs, and innovative intimate wears. These products have a higher profit margin than any other regular apparel. New trends in lingerie and fabric emerge exclusively from Europe and predominantly from France and Italy. France is at the forefront of fashion lingerie's. Designers in France give more focus on rich looking fabrics, vibrant hues, laces, and embroideries. Just as their fashion, French lingerie's also exhibit richness and elaborate embellishments that are preferred worldwide.

 

 

France contributes to the origin of the word 'lingerie' which in French means 'washables'. French lingerie's come in sophisticated different lines; basic, sexy, and flirty, fitting every season. The designs are akin to both classical and modern look, and make a woman fit in line with the trend, while rendering her to 'stand out'. They are available in a wide range of materials, tailored efficiently in different cuts and types, styles and colors. Their lingerie making techniques are based on centuries of expertise.

 

Current lingerie industry in France is valued to be $3.1 billion USD, and is further expected to increase by 0.8% consecutively for the next five years. French consumers spend about 13 billion euros a year on the purchase of lingerie's. A lingerie industry survey states that French women spend 20 percent of their fashion budget on lingerie's. Sale of    lingerie's

account to 18% of total sales of women's wear apparels in France. On an average, a French woman buys five lingerie's in a year and one night gown every 19 months. Women in the age group of 15-34 purchase more lingerie items than women of other ages spending $92.4 annually on the purchase of intimate wears. Women in the age group 50-64 have a bigger budget and spend more than $100 a year for the purchase of lingerie. Much contribution to the lingerie industry comes from the women of this age group. Comfort is the prime consideration behind their purchase. French women are sensitive towards tones, textures, and prefer practical fabrics that are easy to care and non allergic. They like soft fabrics with microfibers. Corsets, especially brassieres comprise the largest segment in the lingerie market.