Adidas has been the leading producer of sports apparel, footwear and other accessories for more than 8 decades. Adidas has more than 100 stores all over the world. The company started its operations in India in the year 1996. According to experts, Adidas India has been growing at the rate of 50% per annum. The success of Adidas can be attributed to its core values, such as:

• Being consumer focused
• Being innovation and design leaders
• Being socially and environmentally responsible
• Being dedicated to constantly delivering outstanding financial performance
• Being constantly focused on product improvement

Adidas aims at leading the sporting goods industry with products that have been developed with a passion for sports.

Mr. Andreas Gellner has been the Managing Director of Adidas India since the year 2004. He joined Adidas in the year 1995 in Germany and has worked at managerial levels in the organization in different countries.

References:

www.adidas-group.com
www.ibef.org

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