Beachwear includes items of apparel or accessories
specifically for use at the beach. Though this particular segment of clothing
is still in infancy stage in India, but the global market provides a tremendous
scope for developments and research in this field. With the advantage of
various factors such as easy availability of raw materials, strong base of
traditional textile art, the Indian market can definitely make a mark in this
segment of clothing too.
Designing of any product specifically clothing line requires
various factors which now is not an option but a necessity. Accordingly today's
globally oriented consumer looks for the following in any design:
- Comfort
- Design
- Fit
- Utility
- Cost
Functionality of material used, performance of textile and
fit of the swimwear are important factors to be considered while designing for
swimwear. Transformability of beachwear into casual wear or lounge wear is
another growing trend and demand among consumers.
Designing and promotion of this category of body wear is still
a taboo. The requirement for this garment may be minimal but cannot be ignored.
It is high time we got it out of the closet and gave it its due share of
recognition.
To further reinforce on the lack of innovations taking place
in this segment the researcher conducted a survey to assess and evaluate the
prevailing trends in beachwear specifically in terms of design features and
fabric use.
The investigation showed that there is stagnancy in the
design factor of the beachwear flooding the commercial market today. Also restriction
in usage of innovative fabrics for beachwear is another area that can be looked
into, to give the customer a perfect blend of design with comfort and
functionality- the mantra for global success today.
Aim of the survey
The study aimed to determine the current trends in beachwear
in terms of functional and structural features.
Objectives
- To conduct a survey of retail stores located in Bangalore specifically dealing with sportswear, beachwear and activewear.
- To assess the current market trend in terms of fabric
use in beachwear.
- To evaluate the design features prevailing in beachwear
in todays market.
A schedule was used and the data was collected from 20
retailers dealing with beachwear located in Bangalore.
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