Abstract
This paper focuses briefly on the recent trends which are
followed in Apparel retailing. Retail business in India has transformed from
traditional mom and pop stores to big retail chains. We can witness the fact in
this article what factors are going to bring about a change in the retail
sector with special reference to Apparels. The paper below is volume I which
gives a thought towards new trends followed in Apparel Retailing.
Introduction to organized retailing:
The Retail business in India is witnessing a transition
towards organized retailing that means the business models are being affected
by the way they do business. The retail sector in India is witnessing a huge
revamping exercise as traditional markets make way for new formats like hypermarkets,
supermarkets, Discount store formats and specialty stores. Western-style malls
have begun appearing in metros and second-rung cities alike introducing the
Indian consumer to a shopping experience like never before. By knowing the fact
that changing business patterns in India let us understand what are the factors
being introduced in the retail outlet which is making a change. Credible factor
in the prospects of retail in India is the increase in the young working
population. In India, hefty pay-packages, nuclear families in urban areas,
working women population is driving the service sector which we call as Retail.
Apparel Retailing:
Apparel is the second largest category in the Indian Retail
Business. It is predicted to grow by 12-15% every year. By the end of 2010,
retail malls are expected to grow two-fold and by the end of 2015, major retail
developments will be seen in all Tier-II and Tier-III cities in the country.
International retail giants are seeking entry into the
country. Marks & Spencer is planning to set up around 30 more stores in the
period of 5 years. Currently FDI is permitted only in single brand retail
outlets. Mahindra Retail- a part of the Mahindra Group is planning to
invest $19.8 million USD by 2010 in its specialty retail store Mom and Me.
India is now on the radar of global retailers. Accelerated development of the
retail industry in the country and building brand value of domestic products is
essential not only for marketing the consumer products more efficiently, but also
for the development of the retail industry.
Understanding Apparel Retailing and factors required for
transition into organized business:
The term Retailing means breaking bulk. This means
assortment of goods and services delivered directly to the consumers.
Recent Trends followed in Retail Business:
- Unorganized retailing is getting organized: To meet the challenges of organized retailing
such as large multiplexes and malls, which are backed by the corporate
houses the unorganized sector, is being organized. Bangalore
Central-format, e-mart models, catalog models for electronic goods
purchases formed which are aggregations of Kirana store format.
- Visual Merchandising: Biggest challenge for organized retailing is to create
a customer-pull environment that increases the amount of impulse
shopping. The way in which you display the Apparel products like T-Shirt,
Jeans or Trouser you are stimulating a consumer to buy it. By making use
of right software, we can call it as Smart Visual Merchandising.
Consumers have shopping experience with Interactive Displays.
