Fig2: Indicates how Visual Merchandising could be
transformed to Smart Visual Merchandising
Store layout
Consider alternate presentation method say Lifestyle
Merchandising. With this method, diverse products like apparel, home
furniture, accessories, interior design products etc., which all reflect the
same theme, are displayed together in a room setting.
A good visual merchandising and store planning will
play an important part. Maintaining a store presentation of desirable products
that are clean, orderly, easy to find, and easy to buy will provide a great
service to the people looking for something special. Good in-store signage
is the important final element of store presentation and promotions.
Category signage that helps to guide the customer through your store is essential.
In addition, creating a professional looking graphics package that
displays price and features and benefits messages clearly communicates the
value of your offer.
Conclusion:
Smart Visual merchandising is just the beginning to target
Indian consumer; since it involves online buying patterns of Apparel and
related products which attracts consumer to retail stores and presenting
merchandise in a manner that will appeal to consumers.
References:
- http://en.wikipedia.org/wiki/Visual_merchandising
- http://www.apparelmag.com/
About the Author
The author
is Trainer and Consultant for Apparel Retail Management and IT.
