"Sustainable development" has become a buzzword
in the present times due to the emergence of various social & environmental
concerns. Increasing pollution from vehicles and industrial units,
deforestation, excessive use of chemicals, plastic, metals and other
non-biodegradable material, expanding landfill sites are leaving devastating
impacts on the environment. Extensive use of natural resources and superfluous
production & use of man-made articles along with tremendous waste generation
is adversely effecting the environment. This has intensified the need to
minimize the environmental damages and make the earth a better place to live
not only for the present generations but also for the future generations to
come.
To "Sustain" means "to maintain" or "to up hold". Sustainability
is a wide-ranging term. It's important dimensions are
Environmental Sustainability - Environmental
sustainability is the ability to maintain the valued qualities of the physical
environment. It refers to preservation of the environment & natural
resources.
Social Sustainability - Social sustainability is
one important aspect of sustainable development. Social sustainability
encompasses human rights, labor rights, and corporate governance. For a society
to be functional & sustainable, the basic needs of the members must be met.
Economic Sustainability - Economic
sustainability is about achieving economic growth along with ensuring the
improvement in quality of life and the environment.
The Sustainability concern is applicable to all
areas of human activity such as computing, design, manufacture, architecture,
transportation, agriculture, to name a few.
The term "Sustainability" is being discussed for
almost a decade now but its explicit and all-round intervention in the field of
Fashion is a recent one. Its relevance in the Fashion industry is because of
the highly unsustainable nature of this industry. Fashion Industry is one of
the most polluting industries in the world. It is the second largest
water-consumer of all the industries of the world. Trends like global
operations, fast fashion, increasing disposable incomes, increasing consumerism
are intensifying the social & environmental concerns with respect to the
fashion industry. An interesting area of research is to emancipate the role of
technology integration in the fashion industry and its contribution in the
emergence of an ethical and green fashion value-chain.
Some pertinent researches and distinctive
initiatives in this field have enabled the evolution of specialized disciplines
with a focus to understand, evaluate and reduce the carbon footprints of human
activities and aim towards environmental & social well-being. A few of the
emerging disciplines include Sustainable Design, Sustainable Architecture,
Sustainable Fashion, Sustainable Tourism, Sustainable Agriculture and so on.
This article gives an overview of sustainability concerns in the fashion
industry and the technology intervention to address these concerns.
There are some of the very useful resources
which give an insight into the concept of Sustainable Fashion and its gradual
entry into the fashion mainstream. Janet Hethorn and Connie Ulasewicz in their
book "Sustainable Fashion: Why Now?" discuss the various issues and practices related
to Sustainable Fashion. Kate Fletcher promoter of "Slow Fashion" in her book 'Sustainable
Fashion and Textiles Design Journeys" writes about ecologically sustainable
fashion and textiles."Green Technology, Strategy and leadership for clean and
sustainable communities" [3] discusses strategies for green and clean living.
Eco Textile News [4] gives an insight into the latest developments in the field
of environmental & social sustainability. The website Business Green [8] informs
about Fashion industry signing up to green makeover. Sustainable Style
Foundation [7] talks about "look fabulous live well, do good". London College
of Fashion launched the Centre for Sustainable Fashion (CSF) in 2008 to
function as a globally connected catalyst for change moving towards a
sustainable fashion economy.
Information technology today has become the
keystone in an organization's quest for growth in a rapidly changing and
complex environment characterized by intense competition, global impacts,
uncertainties and fast-changing business models. Computer technology plays an
important role in the strengthening and reinforcing the sustainability efforts
and is specifically directed to the contribution of computer technology for
bringing in social & environmental sustainability in the Fashion industry.
It contributes significantly towards giving a greener face to the fashion
value-chain. The computer technology, policies & practices with an
orientation towards environmental, social and economic sustainability is known
as Green Technology (greentech) or environmental technology (envirotech).
Widespread application of greentech or envirotech in the Fashion industry is an
important dimension of Sustainable development. Because of its role as a tool
for sustainable development, green technology is also known as sustainable
technology.