Your store, which was thrivingtill recently, witnesses dwindling sales out of the blue... The firstassumption is that this is nothing but a passing trend. However as the businesscontinues to erode, you realize you must act promptly to shore it up. And aftera quick review, what you conclude is that your retail store deserves nothingbut a makeover.
Today, society is highly image-conscious. Everything is judged first by how itlooks, even a retail outlet! Further, in this changing retail marketplace, consumers likes and dislikes change overnight. If you want to retain your shareand fight sluggish sales, your shop ought to be more customer-friendly, moremodern and more competitive. So keep your eyes open and always welcome change. Now you must be wondering from where to start that overhaul? Let us help youa bit.
1) Start with the storefront:
Do any of these describe yourretail business?
When consumers walk past yourstore, you have got only a few seconds to draw their attention. With the rightlook, image, product and presentation, your store can excite your customers andlure them into buying. So make sure your retail outlet, and primarily its storefront, is attractive enough. With some novel ideas, a dull window can betransformed into a dynamic, unique or contemporary window display. Ideally,displays must be used to maximum advantage, showcasing the newest products or highlighting the seasons theme.
Now you can always take a specialist window dressers help here. Nevertheless,we believe that you can do the job just as well given your understanding ofyour shoppers needs and the products that can serve them best.
2) Innovate with interiors:
Nothing works better than newinteriors when it comes to giving your old outlet a new look. While a welldesigned interior is a balance between function and aesthetics, it must alsocreate the ideal working environment. Most importantly, it should attract yourclientele. For instance, if your target customers are teenagers and kids, gofor bright and creative interiors, with themes that will appeal to them!
If it has been a long time since anything changed in your store, we advise youto consider alterations from the ground up. For example, if your stores logois old fashioned and out-of-sync with the personality you wish to project, re-do it. At the same time, take care to preserve its heritage and associated values.Its also a good idea to align the colors of the interiors with the housecolors/logo.
Obviously you will need the help of professionals to give your store amakeover. Since an interior designer of repute will cost a packet, you mightlike to try out a shop-fitter instead. There are shop-fitters who offerintegrated services right from retail shop design to project management, anddo so at cost effective rates.
3) Make it a cool place to shop:
The in-store experience is very crucial to the buying decision of todays customers. Customers usually favor brightly-lit, colorful and vibrant places which are well organized too. If youre in the clothing business, for example, there should be separate sections for men, women and children with garments being kept on racks arranged by size.
Enhance the shopping experience by playing some light music or increase the
convenience for shoppers by providing a place where children can play while
parents go about their business.
4) Excel in service:
In addition to these enhancements, make sure your customer care techniques also get a makeover (if required). Employ people who are focused on customer engagement. No amount of glitzy surroundings can replace friendly, attentive and product-knowledgeable service.
Article Source: http://www.articlesnatch.com
About the Author:
Akhil Shahani is a serial entrepreneur who wants to help you succeed. If you like to work smart, check out www.SmartEntrepreneur.net . It's full of articles and resources to help you start and grow your business successfully. Please visit us & download our special "Freebie of The Month" at
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