are a form of window and door treatment and these complement the overall
appearance of the house. So selection of curtains/curtain materials is very
important for home and these are affected by number of factors. An attempt was
made through this study to find out the selection practices and the factors
responsible for the purchase of curtains and its material. Data was collected
through self structured interview schedule from the respondents that are the
ultimate users. Among the factors for selection of curtains/curtain materials,
'Fabric designs/ motifs i.e. stylized, floral, traditional' ranked at first
place followed by 'colour'. All the other criterias like cost, trendy, type of
material, type of fabric, purpose were preferred for selection of
curtains/curtain materials with close margins.
are known as a drape or drapery hung on the inside of house windows and doors
to block the travel of light, for privacy, and to decorate the home. Curtains
are the traditional way of dressing windows and doors. Technology needs to
innovate to support new design trends and designers aspirations. The approach
will help to faster innovation in our products and create a competitive edge in
the global market place (Katiyar, 2001). Customer demand calls for value
addition, diversified product and also technology refinement and innovation to
ensure the demand both in the domestic and export market. Innovations in
materials, processing with colors for shades and prints, finishing for aesthetics
and functional effects, designs, publicity and display are key elements for
growth and successful marketing of home textiles (Patel, 2007).
there was a strong need to know about the factors affecting the selection of
curtains/curtain materials for home use in order to develop new beautiful
products which increase the aesthetic look of curtains or enhance the quality
product and people acceptance regarding the product.
well structured interview schedule was developed to get the opinion on existing
use on practice of curtains and factors affecting the selection of
curtains/curtain materials for home use. Thirty respondents were selected
having knowledge about design and fashion. The responses regarding the fabric
design, colour, fabric type, fashion, cost, designing features were studied.
data pertaining to existing practices of curtains and factors affecting the
purchase of curtains and curtain materials has been discussed in table 1 and 2
(Fig.1 and 2).
Regarding the personal
profile of the respondents, it was found that majority of the respondents were
between the age group of 31-50 years, were graduate, house wife and from
service class and their family monthly income falls between Rs 20,001-40,000.