The fourth edition of Texcellence 09, a conference focused on textile and allied sector was hosted in Ahmedabad between November 13th -14th at the premises of the Ahmedabad Management Association, which was attended by a host of dignitaries from the government as well as the private sector.

Mr. Rajiv Pal, General Manager (Sales & Marketing), Reliance Industries Ltd., shared his views on the Indian Apparel Industry: Modern Approach in Branding and Retailing. He discussed on how short-term brand management can short-change your brand along with the meaning of Brands.

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Source: &sec=article&uinfo=<%=server.URLEncode(2247)%>" target="_blank">Textile Review: November 2009