Retailers now believe that if they do not take care of their customers, their competitors will.


During earlier times, retailers were keen to close sales as quickly as possible. Current advancement in the retail arena has changed the retail sales approach. Advent of competition, online sales options, mobile shopping tools, and websites have separated customers from sales associates. Retailers are now focusing more on providing a pleasant in store experience for their consumers.


Most of the customers are unable to decide on what they would prefer to buy, and need advice and suggestions regarding the same. But retailers generally assume that they know everything. Though today's customer is far more knowledgeable than those of the earlier times, still they would require hearing some suggestions from people inside the store. When retailers fail to employ knowledgeable staff, and guide the customers to make their buying decisions, they lose sales. The underlying fact is that around 40% of the consumers are willing for a persuasion. They call for confirmation and reconfirmation from the retailer's side, which will motivate them to make the buying decision. They also look for a pleasant in-store experience, which will make their shopping experience at the store; a memory to cherish.


A customer oriented retailer not only plans for the sale of the moment, but is also concerned in building a long term association with his customer. He plans to earn the customer's loyalty by focusing on various other aspects apart from just pushing the customer to buy his product. Along with the time, rues of the retail game also do change.


Appropriately trained frontline staff:


A good sales person can even sell to buyers who do not have any intention to buy. It is because they are capable enough to make the customers to realize the benefits of the merchandise, of what is being offered. An aggressive training of the frontline retail staff, coupled with a culture to foster loyalty can bring in sea changes in the business. Rightly trained front line staff with decision making authority will save much of the management's time, and further enhance client satisfaction. Organizations that provide right job environment for employees, and develop positive relationship with them will generate more energy, and increase productivity.