The clothing retail is one of the most competitive businesses in the textile industry. Apparel retailers need to constantly keep re-inventing the stores and use newer ways to reach their target market. The dot com bubble has made it even more challenging for brick and mortar stores to keep up with the pace. Besides attractive offers, discounts, and sales apparel retailers are adopting new and innovative ways to keep customers lured.
Apparel retailers are using out of the box ideas to make the experience of shopping more enjoyable for their customers. The "buy one get one free" is a pass and retailers today by providing seamless and queue-less payment services, quiet and relaxed ambience, and by gamifying the shopping experiences are using interesting concepts to create a unique selling environment.
While for most women shopping is a therapy, men, on the other hand take it to be a chore. Keeping this in mind, a denim clothing store added Quick Response (QR) codes to their jeans, so that customers could scan the code to get their desired size delivered in a trial room, just ready for them to change. This facility was introduced to improve the shopping experience for men.
A Brazilian fashion retailer integrates social networking within their physical store. The retailer displays articles in a hanger with an embedded device showing the number of likes the garment has received by their social networking page. Approvals from fans and followers of the online community can improve the sales was the aim behind it this retail idea.
Another example of amalgamation of both online and in-store apparel retail is of online only brands like Etsy and Piperlime opening physical stores. These e-tailers believe that most of the time consumers want to touch, feel, and try their merchandise on. So many e-tailers have opened small stores wherein buyers can get a prior appointment to try clothes and later with e-commerce let their customers fulfill their order. By doing this, e-tailers are smartly saving on space, money, and manpower required in running large stores.
Finding the right size in a particular style requires assistance of a store keeper most of the times. But with the help of RFID (Radio Frequency Identification) stock tracking technology in tags stitched onto garments which monitor items right from production to the point of sale when a person walks out with the product.