Earlier to buy second hand clothes one would have to make visits to flea markets, garage sales, and thrift shops. But finding the right size and decent quality can be difficult from a rag of old clothes. However, with changing times and increase in the use of internet, consumers began buying and selling used but quality clothes through websites like e-bay.
What is re-commerce?
With the increase in awareness among consumers to reduce, re-use, and recycle garments, the need for an appropriate platform to sell and buy fashionable clothes in good condition was necessary. This is when re-commerce and re-fashionising was born. Tech savvy consumers today, make smart buying decisions. Re-commerce or reverse commerce is the recovery of products through internet or physical stores. The concept of online re-commerce is booming just like any other re-selling commodities business like electronic items and vehicles.
The purchasing pattern of consumers is moving from a clichd impulsive buyer to a smart money saver. Stacking one's wardrobe with too many clothes and buying a new staple garment from the latest trends is becoming pass with the younger generation of shoppers. They are monitoring the benefits of spending more efficiently and are more responsible towards the environment.
Reasons for rise in re-commerce
Trading in clothes that one no more requires to trade up to the latest fashion piece is becoming the new buying among apparel shoppers. There are three main reasons driving the performance of re-commerce of apparels and garments. Tough economic times and budget restrictions have certainly made consumers consider the option of clothing re-commerce. Also, it gives consumers a chance to make the clothes in vogue their own. Keeping the planet green and emphasizing on minimizing waste is another concern that is propelling the idea of re-fashionising in a big way. In the lust for possessing the new, consumers have taken to the re-commerce trend.
Fashion re-commerce is definitely changing ways of shopping not just online but the trend is also very popular among offline retailers. Big apparel brands across the globe are actively involved and are encouraging consumers to do so too with attractive return offers and recycling discounts.
Models for re-commerce
There are various models that are operating in online thrift shopping trend currently. Some re-commerce models like Threadflip, Poshmark, and 99dresses help in connecting the buyers and sellers of the product for a price, for which they charge a fee. While some online re-commerce sites acquire garments like ThredUp from sellers and re-sell them. This model is beneficial for customers who do not wish to waste time, money, and