Instagram has become a part and parcel of our lives. Even when the pandemic struck, it helped small fashion businesses reach a wider audience with its new features. Take a look at why Instagram has become so popular.

Screen Time has been around for some time, evidently permitting iPhone clients to "settle on more educated choices" concerning how they use their gadgets. I have for the most part disregarded it, yet disdain at my own connection to the gadget drove me to try it out. It wasn't especially valuable for controlling the amount I utilised Instagram for. But ever wondered what once began as posting a photograph of your breakfast trying to choose between the Mayfair or Hudson filter has now turned into a mind boggling and monotonous course of finding the best photograph editing apps that can make the sun sparkle more splendid or your lips look plumper before it gets posted so that the world could see.

Jokes aside, we all know there’s a reason why Instagram is the new black now and will be, for a long time ahead. The reason, simply because, as of now, it is irreplaceable. Past the momentary satisfaction that the app offers its numerous clients, Instagram has additionally filled in its impact, particularly in the way that it shapes and changes the fashion business. Whether or not it's to improve things, the sizable impression left by that rainbow-hued square on your cell phone is unmistakable on such countless levels.

Nowadays, it seems like anybody with a camera in a metropolitan city can begin their own road-style blog, (Hi Shetroublemaker, AKA everyone’s favourite with over a million followers) and succeed at it. While others, even those studying or doing nothing even remotely close to fashion, can start their own small fashion business and earn some good side money. These small businesses that cater to the influencers occupy a pretty good chunk of Instagram. By now, we have all been aware of the power of Instagram. Overnight, it has made countless people and their products viral, and simply because they succeeded in using Instagram as a marketing tool. Yes, you read that right. Instagram is a great marketing tool for anyone and anything today. It is a platform that has end number of features that can help you promote your small businesses. Young girls understood this tactic and opened their small businesses consisting of products ranging from hair ties, scrunchies to full-fledged wedding lehengas and flipped their careers upside down in the best way possible. Prior to Instagram reels, Tik-Tok had made its way for similar usage.

When the pandemic struck India and everyone was forced to stay between the four walls, everyone took to Tik-Tok to share relatable content and create some laughter among the country. However, the same audience was disappointed when the government announced Tik-Tok ban in late 2020 over national security issues. Instagram looked at this as an opportunity and launched the feature of reels the next week. Reels really are one of the most popular features among small businesses because it helps them grow their business and reach a wider audience.

Instagram shopping methodologies can assist you with promotion, demand generation, and branding. Since creating an Instagram business account just requires a moment, getting everything rolling is speedy and simple. In today's time when you promote your items through posts and reels on Instagram, more individuals are probably going to draw in with them. Instagram posts get multiple times more commitment than Facebook and Twitter posts. Driving more prominent mindfulness around your items gives you deals openings. You can look for individuals who are utilising your item hashtags or discussing a brand or administration. Getting the news out with regards to your business gives you the social verification to back up what you bring to the table. And all of these tactics were well understood by the young boys and girls who started their small fashion businesses during the pandemic. There have been instances where they have left their ongoing education and career to pursue their business full-time. The same audience who used to spend days on other shopping apps have started to order their favourites from Instagram businesses simply because it’s much easier to do so. You can simply type your product’s name in the search section or as a hashtag and you will come across hundreds of small businesses that cater to you and are willing to send you your product as soon as possible on an affordable budget. Young fashion designers who find solace in sewing began their business through Instagram and stayed away from the retail industry.

If you actually think about it, it’s so good for our planet and the $2.8 trillion industry. The consumers of the fashion industry have not remained as they were pre-pandemic. Every consumer is looking for products that cause minimal harm to the environment, planet and are coming from a place where every individual involved in the making of it is well-paid. When these young girls and boys make products for their businesses by themselves, they are aware of the hard work it takes. Even if they get it made from outside, they know how difficult it is to find people who do the work for them. And with the help of stories and reels, they also make their customers understand that. And a wise customer is the one that is willing to pay 5 per cent more if it comes at the cost of paying the workers in a well manner. This is the reason why the young gen-z has stopped their monthly shopping from stores like H&M, Zara and preferred buying from these small businesses and we all should learn the same from them.

I hope all over the world, young kids get inspired and do things that help the planet. I am sure this is just a first step towards it and there are many more to come.