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By: V.Ramesh babu

Dept of Apparel and Fashion Technology, Sona College of Technology, Salem
Email: salemramesh@yahoo.com

Abstract

SWOT Analysis of Garment industry in Salem simply means analyzing the Strength, Weaknesses, Opportunities and Threats of garment industry in Salem. From this we can know the areas where the Salem is strong and where the salem has to improve. In this research we have prepared a questionnaire and made a survey with it. This questionnaire was filled by various garment industries in Salem, Chennai, Bangalore, Mumbai and Delhi. This questionnaire made us to compare the various aspects like size of units, lead-time, productivity and CMT charges. Charts were prepared from the surveys and results were obtained from it.
By this project we can promote the details obtained to entrepreneur in various other places in India so that they can start up garment industry in near future.

1. Introduction

Salem is the 5th largest city of Tamil Nadu located in the central part of the southernmost state of India. Almost completely surrounded by hills, Salem is one of the major textile centers in the country. The name 'Salem' appears to have been derived from Sela or Shalya by which the term refers to the country around the hills.

Salem is also the capital of Salem district whose other major locations are, Mettur, Omalur and Attur. Salem was the largest districts of Tamilnadu before it was bifurcated in to two as Salem and Dharmapuri. Later Salem was again divided with the formation of new districts such as Namakkal. Gorgeous silks and gossamer cottons from the handlooms of Salem are well known to the ladies, The High Court Dhoties are to assuage the men folk.

Recently our weavers have entered the Textiles Export Market in a highway and the Government of India has selected Salem City to be notified as a Textile Export Zone. It is located centrally & is easily accessible from Bangalore, Coimbatore, Trichy, Madurai and Chennai. Located at a distance of 355 km from Tuticorin and 341 km from Chennai, which are the nearest Ports from Salem

Population Figures

Salem is the second largest city of Tamilnadu in terms of population density. In reality the net population of the city is more than that of Tiruchirappalli, which is said to be the fourth largest city. The total urban population of Salem district is about 13, 90,000 whereas that of Trichy is only 11, 39,000. Salem is the second largest city of Tamilnadu in terms of population density.

Economy

Salem is known as the Mango city in Tamilnadu. It also has a Steel plant run by the SAIL and the brand Salem Stainless Steel is very widely known. Salem is also occasionally known as Steel City. It's also famous for Sago, Bauxite, Lorry Body building and Hand loom weaving. It has Magnesite deposits, second largest in India. The companies like Dalmia and TANMAG have mines here. Salem also boasts of a large Sago industry. 90% of sago supplies to the country are through Salem.

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