Mr Dian Gomes
Mr Dian Gomes
Group Director
MAS Holdings
MAS Holdings

Next generation of merchandising will be more granular, real-time, closed-loop and pro-customer than what we have seen in the past. What micro-merchandizing solution does MAS Holdings as a manufacturer have to offer retail customers?

Over the years, MAS Holdings has evolved from a very generic/single customer model to multiple models/different customers where each customer has own unique set of requirements which are driven by their respective market conditions. However in order to continue to be a preferred vendor to each of these brands, MAS has been able to achieve true micro-merchandizing capability through integrating several key capabilities.

With reducing lead times we are moving into quick response ‘replenishment models’ -

  • Our Lean model, MOS (MAS Operating System which is based on the principles of Toyota Production System) has been instrumental in becoming highly responsive and customized throughout our value chain The emphasis on waste elimination in both process/resources has enabled to customize solutions affordably
  • Technological integration & ‘virtual verticality’ – SAP, POS, Web technology, Supplier-Customer tech partnerships
  • ‘Physical verticality’ with backward integration & logistics partnerships

  • What are the benefits of having information about consumer behavior trends at the retail end, to a factory thousands of miles away, and how can this be passed down to factory staff, if it is necessary to do so?

    Organizations such as Toyota and DELL, have worked successfully on ‘mass-customization’ and ‘change-to-order’. This is key information at factory level, in order to be better prepared to take on future business requirements. This will forewarn us of the resource requirements in terms of technical skill base in order to meet forecasted demand.

    With MOS, these learnings are being applied to transform the apparel industry’s traditional ‘push-driven’ philosophy to one that is responsive to the market needs as well as the specific requirements of MAS. A further development in the pipeline is the integration of our internal information backbone with our external partners’ systems. With web-based systems (as opposed to customer-specific EDI for example), we’ll be able to do this integration more seamlessly.

    Published on: 18/06/2007

    DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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