IMPRESSIONS from a Cross-section

Denim is the category where India has the small base on fabric front compared to international market. Regarding the apparel, India has lot of avenues yet to explore in washes as well as capacities. This means since we are at the score 10, we have a total 100 to achieve; in that case we have tremendous opportunities in both fabric and apparel sector for denims. And in the international market as our denim fabric is very well accepted as far as quality and value addition is concerned, so it has just to reach out one more step towards garmenting and buyer would love to land in India for denim garment outsourcing. 

Europe and US are the highest importer, and import is increasing by 8 to 10 % every year which has to be 30 to 40 % aggressively. 

Indian Consumers love to wear those denims and clothes which their favorite actor or actress wears. So in this context it is a blessing for sector that India has got a fantastic Bollywood industry that sets the trend and there is a huge fan following. Nowadays, stretch denims are moving very fast due to their (stretch- to- fit) comfort quality.

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