Pantone announces greenery as colour of the year 2017

“While Serenity and Rose Quartz, the Pantone colour of the year 2016, expressed the need for harmony in a chaotic world, greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, greenery symbolises the reconnection we seek with nature, one another and a larger purpose,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy. Through its reassuring yet assertive vibrancy, greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy,” added Eiseman.

A great harmoniser merging undertones of cool blues with vibrant yellows, greenery is a natural complement to a wide range of palettes. It provides a pop of colour in accessories and footwear, or acts as a bold accent in a pattern. Prominent in fashion for men and women, as seen in the recent collections of Kenzo, Michael Kors, Zac Posen and Cynthia Rowley, the hue has also been shown in a variety of solids and prints in children’s wear. Greenery blends fashion and tech as well, as a prominent colour for wearables and activewear.

Adding greenery through accent furniture or décor provides respite and breathing space. A greenery piece of furniture delivers a pop of colour, with the added benefit of creating the illusion of nature indoors. (KD)

Fibre2Fashion News Desk – India