Hanes, US-based basic apparel brand, is underscoring the importance of wearing a face mask in public with the launch of its #MaskAround campaign. The company is also donating one million masks to those experiencing homelessness across the country. Hanes is a socially responsible leading marketer of everyday basic innerwear and activewear apparel.
Hanes is donating one million face masks to non-profit organisations, including Pittsburgh Mercy’s Operation Safety Net, to support those experiencing homelessness across America during the COVID-19 pandemic, the company said in a press release.Hanes, US-based basic apparel brand, is underscoring the importance of wearing a face mask in public with the launch of its #MaskAround campaign. The company is also donating one million masks to those experiencing homelessness across the country. Hanes is a socially responsible leading marketer of everyday basic innerwear and activewear apparel.#
According to a survey commissioned by Hanes1, 51 per cent of Americans wear a face mask all the time when outside their homes, while 71 per cent wear a mask to a grocery store or retail location. The US Centers for Disease Control and Prevention advises that cloth face coverings are a critical tool in the fight against COVID-19 that could reduce the spread of the disease, particularly when used universally within communities. Hanes encourages Americans to #MaskAround whenever they are in public.
To ensure that those in need have access to face coverings, Hanes is donating one million face masks to non-profit organisations supporting those experiencing homelessness across the country, including COVID-19 hotspots such as Los Angeles, Miami, and Houston. Hanes is leveraging its relationships with non-profit agencies built through the Hanes National Sock Drive to help those experiencing homelessness gain access to masks. Working with long-standing partner Mark Horvath, founder of non-profit Invisible People, which is dedicated to educating the public about homelessness, the brand is supporting local homeless assistance organisations across all 50 states, including Washington, D.C. and Puerto Rico. Since 2009, Hanes has donated more than three million pairs of socks, as well as other critical basic apparel including underwear, t-shirts, and bras to shelters and support organisations nationwide.
With its #MaskAround campaign, Hanes is supporting the national effort to slow the spread of COVID-19 by challenging followers to embrace face masks and encourage others to do the same. The TikTok and Instagram campaign features social media personalities who will ask consumers to highlight the unique places, whether they’re catching a movie at a drive-in theatre, having a picnic in the park or sitting around the fire pit with friends, they #MaskAround to help keep others safe.
In June 2020, Hanes launched its first line of washable and reusable face masks with retail and e-commerce partners nationwide to serve as protection against the spread of COVID-19. Hanes face masks, available in a selection of multi-pack quantities, colours, and sizes, feature the brand’s signature breathability and comfort, ideal for the summer heat. The brand will launch additional face mask options in the coming weeks, including a children’s face mask line in time for the fall season.
“We want to do our part to support the country’s effort to slow the spread of COVID-19. Hanes is proud to be able to offer affordable and comfortable cotton face masks to consumers and our goal is to raise awareness around the importance of wearing them to help keep each other safe and healthy,” Sidney Falken, chief branding officer at Hanes said.
Fibre2Fashion News Desk (GK)
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