The number of website visitors following the December 5 launch far exceeded expectations, media reports from Australia quoted Rocco Braeuniger, country manager of Amazon Australia, as saying.

The company has launched an Australia-specific app to gain from rising sales via mobile devices and has set up a massive distribution warehouse on the outskirts of Melbourne city, where four-fifths of the population live, and hopes to cut delivery time to as little as a day. It will also reportedly offer free shipping nationwide for purchases over A$49.

Analysts expect Amazon not to be disruptive to Australian retailers this Christmas and build over time. (DS)

Fibre2Fashion News Desk – India