Cherokee adds new licensing partners for its brands in US

The new licensees include SaraMax Apparel Group, High Point Design, Cudlie Accessories, and Eastman Footwear Group.

Henry Stupp, CEO, Cherokee, said, “These partnerships will allow us to continue to satisfy the consumer demand for the Cherokee brand while supporting further category and distribution expansion in the US. In addition, we are actively engaged in discussions regarding future partnerships with leading resources for ladies apparel, ladies and girl's footwear, adult and children's accessories, home textiles and room décor and expect additional announcements in the near future. “

He further said, “As we continue to build our domestic licensee base, we have identified and have begun to onboard new retail partners that will ensure the continued availability of an expanded assortment of Cherokee-branded products for spring 2017. We will be sharing exciting new marketing activations and additional partnership updates throughout the year.” (HO)

Cherokee