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IHL Group in licensing agreement with Elie Tahari
21 Jun '17
2 min read
IHL Group, the New York based global leader in the wholesale industry for intimates, sleep and legwear, has announced its exclusive, multi-year licensing agreement with Elie Tahari, to develop, produce and distribute men's, women's and children's sleepwear and intimates for the brand. Elie Tahari has global presence on five continents in over 40 countries.
Under the terms of the initial six year agreement, IHL Group will also have the exclusive wholesale rights for these collections to all channels including department and specialty stores throughout North America.
"We are beyond thrilled and honoured to partner with Elie Tahari, as it is such an iconic and prestigious brand that has become synonymous with luxury styling and modern sophistication. This exciting new partnership represents an important step for IHL Group in our ongoing strategy of enhancing our global brand portfolio and further establishing our presence within the intimates and sleepwear industry across all major channels," said Sami Souid, president of IHL Group.
Launching to the trade in the August 2017 market and positioned to hit stores in July 2018, the full collection will feature women's offerings such as luxurious, feminine and sophisticated bras, panties, and sleepwear with lace detailing and exclusive prints, as well as premium quality men's undergarments in soft comfortable fine fabrications. First year sales projections for the collection are expected to exceed $10 million at wholesale.
"We are delighted to partner with IHL Group on this exciting new category for our brand. IHL Group is a proven leader in the intimates and sleepwear industry and we look forward to a very successful partnership," said Elie Tahari, chairman and CEO. (SV)
Under the terms of the initial six year agreement, IHL Group will also have the exclusive wholesale rights for these collections to all channels including department and specialty stores throughout North America.
"We are beyond thrilled and honoured to partner with Elie Tahari, as it is such an iconic and prestigious brand that has become synonymous with luxury styling and modern sophistication. This exciting new partnership represents an important step for IHL Group in our ongoing strategy of enhancing our global brand portfolio and further establishing our presence within the intimates and sleepwear industry across all major channels," said Sami Souid, president of IHL Group.
Launching to the trade in the August 2017 market and positioned to hit stores in July 2018, the full collection will feature women's offerings such as luxurious, feminine and sophisticated bras, panties, and sleepwear with lace detailing and exclusive prints, as well as premium quality men's undergarments in soft comfortable fine fabrications. First year sales projections for the collection are expected to exceed $10 million at wholesale.
"We are delighted to partner with IHL Group on this exciting new category for our brand. IHL Group is a proven leader in the intimates and sleepwear industry and we look forward to a very successful partnership," said Elie Tahari, chairman and CEO. (SV)
Fibre2Fashion News Desk – India
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