Indian consumers will have complete and immediate access to the best of Nike's products across categories like running, football, young athletes, tennis, women's training, Nike sportswear, basketball, Jordan and men's training with this portal.

NIKEiD allows consumers to design and customise their own Nike merchandise to turn it into a unique and personal product. Consumers can also expect regular updates including expanded colour options and added product lines exclusive to Nike.com, said the company in an official statement.

Nike.com serves as a link to combine products to the Nike+ ecosystem. Consumers can connect to the Nike+ Community through Nike.com as well as through the Nike+ apps. They can shop on Nike.com for looks they have discovered on the Nike+ apps, and also look out for live experiences available on the company's web portal. (KD)

Fibre2Fashion News Desk – India