Zappos.com, the leading customer service company and innovator in experience-commerce, and M.M.LaFleur, direct-to-consumer brand for women's workwear, have unveiled a new initiative to help American women return to work, whether in-person or virtual. While the pandemic affected the US economy significantly, women were among the first to lose their jobs.
The COVID-19 pandemic affected has had a disproportionate impact on women in the workplace. At the onset of the pandemic, women were among the first to lose their jobs because of a shutdown in the service industry and school closures - which forced women to choose between work and caring for their children who were now home all-day. According to this month's job reports, while unemployment rates are decreasing over the span of the pandemic, unemployment among women is still estimated at 5.7 per cent.Zappos.com, the leading customer service company and innovator in experience-commerce, and M.M.LaFleur, direct-to-consumer brand for women's workwear, have unveiled a new initiative to help American women return to work, whether in-person or virtual. While the pandemic affected the US economy significantly, women were among the first to lose their jobs.#
"A key component to our country's economic recovery from the pandemic is having greater opportunities for women to re-enter the workforce," said Kedar Deshpande, CEO of Zappos.com. "We see encouraging signs on our nation's road to recovery, but we still have far to go in achieving re-employment parity for women. Zappos is passionate about partnering with M.M.LaFleur on the important issue of supporting women in their pursuit of career aspirations. Zappos looks forward to working with its brand partners to continue to create services for the greater good."
As part of the new initiative, Zappos.com launched a microsite with curated head-to-toe M.M.LaFleur pieces, including footwear, perfect for the first day back in the office, and tips and advice for new job interviews over Zoom. Additionally, Zappos.com donated $25,000 to Dress for Success Worldwide to go toward the organisation's programmes to provide support and job development training to underserved women here and around the world.
"M.M.LaFleur has always been dedicated to helping women succeed, and that's especially important during this pandemic," said Sarah LaFleur, founder and CEO of M.M.LaFleur. "We are thankful for partners like Zappos.com, who help put a spotlight on the disproportionate challenges women, especially those of colour, face in getting back to the workforce."
Zappos.com has also launched a giveback contest over social media that allows the general public to nominate women in their lives who could use a new work wardrobe, and will be giving away $500 gift cards to each of the 10 winners.
Fibre2Fashion News Desk (SV)
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