The Ministry of Information & Broadcasting has prohibited the transmission or retransmission of the advertisements of 'Lux Cozy Underwear' and 'Amul Macho Underwear' on all broadcasting platforms with immediate effect.
All channels have also been directed to be more careful in future in selection of content of advertisements and to strictly adhere to the Advertisement Code prescribed under the Cable Television Networks (Regulation) Act, 1995 and Rules framed thereunder in order not to invite further action under the said Act and Rules.
The advertisements of 'Lux Cozy Underwear' and 'Amul Macho Underwear', which are being telecast on several television channels, have been considered indecent, vulgar and suggestive and thus violative of Rule 7 (8) of the Advertising Code prescribed under the Cable Television Networks (Regulation) Act, 1995 and rules framed there under.
The Ministry vide its advisory dated 26/27 April, 2007 in respect of indecent advertisement of Gen-X undergarments had, inter alia, directed all the channels to be more careful in future in selection of content of advertisements and strictly adhere to the Advertising Code.
Press Information Bureau Government of India
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