Interviews
Apparel sector turns more mature & professional
12 Jan '06
4 min read
The Scandinavian countries are just beginning to look at Brazilian products, but penetration in that market is still insignificant. Some of the contrasting problems in the culture in the two regions deal with climate and colors.
In Japan, where the market is very demanding and difficult to be conquered, the purchasing and cultural criteria are geared towards the European luxury brands. According to Rossildo Faria, Brazil has already created a pleasant image and now it needs to strengthen how it is seen in terms of competence.
Points for and against Besides creativity and quality, Milton Cezar points out the daring, the matching of colors on the pieces, the sensual cuts, the prints and the looks, making the pieces more feminine as other points that favor Brazilian products. Maurício Penha underscores the fact we have the largest textile park in the world and many international buyers are positively surprised by that.
However, there are many other points needing improvement. Milton believes the collections need better coordination. Ana Maria Rocha, vertical production manager for the Salsa Jeans youth fashion brand from Portugal and who came to Brazil to identify possible suppliers, says that working with production minimums just does not work. “I love to visit stores and see what is happening in other countries. And what I felt here is that the Brazilian market is very different from the European in several criteria,” says Ana.
Luciane Robic is more incisive. “I think we still have big problems with delivery in certain regions, but that is a matter of scheduling, which is something other countries, such as China, have already developed and well. These are things that with investments in the area can be quickly solved.”
In Japan, where the market is very demanding and difficult to be conquered, the purchasing and cultural criteria are geared towards the European luxury brands. According to Rossildo Faria, Brazil has already created a pleasant image and now it needs to strengthen how it is seen in terms of competence.
Points for and against Besides creativity and quality, Milton Cezar points out the daring, the matching of colors on the pieces, the sensual cuts, the prints and the looks, making the pieces more feminine as other points that favor Brazilian products. Maurício Penha underscores the fact we have the largest textile park in the world and many international buyers are positively surprised by that.
However, there are many other points needing improvement. Milton believes the collections need better coordination. Ana Maria Rocha, vertical production manager for the Salsa Jeans youth fashion brand from Portugal and who came to Brazil to identify possible suppliers, says that working with production minimums just does not work. “I love to visit stores and see what is happening in other countries. And what I felt here is that the Brazilian market is very different from the European in several criteria,” says Ana.
Luciane Robic is more incisive. “I think we still have big problems with delivery in certain regions, but that is a matter of scheduling, which is something other countries, such as China, have already developed and well. These are things that with investments in the area can be quickly solved.”
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