Home / Knowledge / News / Apparel/Garments / 'Indian women's apparel poised for faster growth'
'Indian women's apparel poised for faster growth'
Mar '16
Women's apparel category that is set to grow at a faster rate and will equal men's wear segment this year, according to Debashish Mukherjee, Head, Consumer & Retail, A.T. Kearney India.

"The fashion and lifestyle segment is witnessing a paradigm shift with women's apparel expected to match men's apparel at par in terms of 37 per cent market share each in 2016. Keeping this trend in mind, the organised retailers need to pay more attention to women consumers as India is one of the few or possibly the only country where the share of men's apparel is higher than that of women's and that is changing," Mukherjee said at the inaugural session of the India Fashion Forum 2016 in Mumbai.

Overall, India's Fashion and Lifestyle market is currently estimated to be around Rs 221,000 crore and is poised to grow at 12 per cent CAGR to Rs 394,000 crore over the next 5 years, he said.

Apparel that constitutes 57.2 per cent pie in the overall market now will grow to 59.9 per cent by 2020 while footwear will see a decline from 34 per cent to 26.1 per cent in the same period. Accessories market share that include apparel accessories, bags, wallets, belts, fashion jewellery, time wear and eyewear would grow from 8.8 per cent to 14 per cent during the forthcoming five year period, he said.

Capturing the disruption, leading lifestyle players are able to identify the “white” spaces or create new play areas in the market to carve out space for themselves. Segments like Kidswear, Ethnic, once “white” spaces, are now well penetrated by players like Gini & Jony, FabIndia, Biba, Mukherjee said.

According to the A.T. Kearney survey while the online shopping preference by Indian consumer is clearly seen on the higher side at 62 per cent compared to global consumers at 54 per cent, the same is more in travel, air-ticketing and flash sale, rather than pure play online retailer. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search