Home / Knowledge / News / Apparel/Garments / A pair of jeans that doesn't need a wash
A pair of jeans that doesn't need a wash
06
Jan '16
Courtesy: ODO Denim
Courtesy: ODO Denim
If you have ever wished that you never have to wash your jeans, then your wish has just come true. A start up called Odo Denim claims to have developed the world’s first self-cleaning fabric which repels stains and doesn’t allow bacteria to accumulate, which means you don’t have to wash your jeans.

Pakistani-origin Salman Chaudry who founded Odo Denim, understood that the two main reasons why people sent their jeans to the wash were simply because of stains and sweat. But water scarcity in places like California, coupled with high costs of laundry, meant that people were urgently looking for a solution.

He figured out that if he could eliminate sweat and stains from jeans then people wouldn’t need to wash them anymore.

Salman uncovered through his research that the fabric which was most similar to the one he had envisioned – a NASA space suit.

He drew inspiration from space suits that need not be washed because silver makes that possible. So he decided to use silver in the jeans he wanted to make. “After all, 200 years ago, people used to put silver in water to make it antibacterial,” explains Salman.

He stresses that explains humans basically have no smell and that odour is formed from the bacteria that feed off the sweat. When there is no bacteria, there is no smell.

“We’re weaving silver right inside the fabric, it’s permanent. It’s not a layer or coating on top, it’s a part of the fabric itself. Even if you wash it a hundred times the silver won’t go away. It’ll last for the life of the garment.”

As for its stain repellant features, Salman says the team managed to crack that by playing around with the surface area of the fabric. In normal denim, the surface area is so wide that liquid just penetrates through.

What the start up did differently was to integrate nanoparticles, significantly lessening the surface area so that liquid just slides off. It’s survived some heavy-duty tests as well.

A pair is currently available for $95 (Rs 6,300), with early Kickstarter backers set to receive their jeans by the middle of next year. Each will have approximately 10 to 15 grams of silver embedded in them. No, they won’t sparkle.

According to videos posted on Odo’s Kickstarter page — which has blown past the company’s original goal of $10,000 nine times over with three weeks left to fundraise on the site — the jeans really do repel liquids, including such notorious stain culprits as red wine, ketchup and coffee. Odo also claims the jeans do not start to stink even after being worn for a year or more. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Textiles | On 21st Aug 2017

GST payment & filing for July extended till Aug 25

The GST Implementation Committee, consisting of state and Central...

Textiles | On 21st Aug 2017

India’s cotton production may grow by 3.76% in 2016-17

India’s cotton production is likely to rise by 3.76 per cent to 345...

Textiles | On 21st Aug 2017

Telangana announces sops for textile, apparel sector

The Telangana government recently announced a string of incentives,...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search