Home / Knowledge / News / Apparel/Garments / Abof.com launches 1st abof experience zone in B'lore
Abof.com launches 1st abof experience zone in B'lore
02
Mar '16
Courtesy: Abof.com
Courtesy: Abof.com
Abof.com, a leading multi-brand fashion shopping portal, has launched its first abof experience zone (AEZ) in Bangalore, according to a company press release.

Through AEZ, the portal offers its consumers unlimited possibilities of the online fashion world where they can lay hands on fresh styles, spot trends, browse through the latest fashion content, try clothes virtually, and save wish-lists. Having experienced this in the zone, customers can shop online at their convenience.

The experience zone is aimed at fulfilling three main objectives. Firstly, the customers can take a tour of the abof.com website which offers latest styles, personalised fashion content and style tips.

Secondly, the shoppers can visit the AEZ and review the actual collection which the multi-brand portal offers on its glam-led web store. This is the first time customers can touch and feel the actual collection available online. A personal stylist at the AEZ gives style tips and also helps one pick the right look along with shoes and accessories.

Lastly, features like 3D trial room and visual search can be experienced life-size at the AEZ. On a large screen, women can virtually try products by inputting just three basic body measurements. The tool allows users to visualise the garment on a customised 3D avatar-type model and get the right size recommendation. In addition, the tool also allows users to layer garments providing a complete outfit view.

“We take great pride in being India's first fashion portal to launch an 'Experience Zone'. Our larger objective is to introduce customers to the unlimited possibilities of online shopping which we believe is far superior experience than shopping offline. We are hoping that we will be able to encourage more and more people to switch to shopping online on abof.com through this,” said Prashant Gupta, president & CEO, abof.com.

Abof.com plans to open 50 more such experience zones across the country by the end of this year. Abof.com is an online one-stop fashion portal for apparel, footwear and accessories for men and women, providing a personalised shopping experience, launched by Indian multinational conglomerate Aditya Birla Group in October 2015.(HO)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

HKL Magu welcomes Amitabh Kant, CEO, NITI Aayog; Courtesy: AEPC

Apparel/Garments | On 23rd Feb 2018

AEPC completes 40 years of operation

The Apparel Export Promotion Council (AEPC) has successfully...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search