Through AEZ, the portal offers its consumers unlimited possibilities of the online fashion world where they can lay hands on fresh styles, spot trends, browse through the latest fashion content, try clothes virtually, and save wish-lists. Having experienced this in the zone, customers can shop online at their convenience.
The experience zone is aimed at fulfilling three main objectives. Firstly, the customers can take a tour of the abof.com website which offers latest styles, personalised fashion content and style tips.
Secondly, the shoppers can visit the AEZ and review the actual collection which the multi-brand portal offers on its glam-led web store. This is the first time customers can touch and feel the actual collection available online. A personal stylist at the AEZ gives style tips and also helps one pick the right look along with shoes and accessories.
Lastly, features like 3D trial room and visual search can be experienced life-size at the AEZ. On a large screen, women can virtually try products by inputting just three basic body measurements. The tool allows users to visualise the garment on a customised 3D avatar-type model and get the right size recommendation. In addition, the tool also allows users to layer garments providing a complete outfit view.
“We take great pride in being India's first fashion portal to launch an 'Experience Zone'. Our larger objective is to introduce customers to the unlimited possibilities of online shopping which we believe is far superior experience than shopping offline. We are hoping that we will be able to encourage more and more people to switch to shopping online on abof.com through this,” said Prashant Gupta, president & CEO, abof.com.
Abof.com plans to open 50 more such experience zones across the country by the end of this year. Abof.com is an online one-stop fashion portal for apparel, footwear and accessories for men and women, providing a personalised shopping experience, launched by Indian multinational conglomerate Aditya Birla Group in October 2015.(HO)
Fibre2Fashion News Desk – India
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