Home / Knowledge / News / Apparel/Garments / Adidas gets Govt nod to open own retail stores in India
Adidas gets Govt nod to open own retail stores in India
Nov '15
Three years after applying for 100 per cent foreign direct investment (FDI) approval, Germany's sportswear major Adidas AG has received government approval to open its own company-owned outlets, according to media reports.

This will allow the brand, which also owns Reebok, to open retail stores owned, operated and managed by Adidas and Reebok. The first company-owned outlets will open in the second half of 2016.

Currently, Adidas sells its shoes and apparel in India through local distributors. There are 760 franchisee-owned stores that sell Adidas and Reebok products across India.

“We are delighted and thankful on being given the go-ahead to introduce our own retail format stores for Adidas India. We strongly believe own retail will enable us to take our market leadership position to an even higher level,” said Dave Thomas, Managing Director of Adidas Group India.

In January 2012, the Indian government allowed 100 per cent foreign investment in single-brand retail, but with conditions which included sourcing at least 30 per cent of the raw materials by value from small and medium enterprises in India.

Adidas plans to take the number of stores up to 1,000 by 2020. Thomas said having its own retail outlets and ecommerce channel, complemented by the current franchise network, will drive growth for the company's brands and business in India.

“While we are excited to introduce our own large footprint stores here, we continue to be committed to our partners and will strengthen our existing and successful franchise distribution network,” said Thomas. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Manuj Terapanthi

Transparent supply chain and fair trade will boost sustainable market

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search