Adidas launches its biggest Brand Centre in India

22 Sep '15

2 min read

Athletic footwear and apparel major Adidas recently opened its biggest Brand Centre in India in Bengaluru, spanning at 5,000 square feet over two floors, the company said in a press release.

The Brand Centre brings together cutting edge sportswear and sports inspired street wear label under one roof, taking the Adidas retail experience to a whole new level. The opening of the brand centre was marked with the launch of Adidas Uprising, a unique campaign inviting athletes and sports enthusiasts of Bengaluru to take to the sport they are or have been passionate about.

Sporting icons and Adidas athletes Virat Kohli, Sania Mirza, KL Rahul, Unmukt Chand and Saurav Ghosal, joined the Adidas Uprising by taking to their field of sport to encourage maximum participation from the city.

“This brand centre in essence serves as the Adidas capital for Bengaluru. This is a brand statement, a hub for sports enthusiasts and streetwear hounds in the city, and will give consumers the opportunity to experience the entire breadth and depth of the Adidas brand in a sports performance-led environment. We plan to take this movement to Delhi and Mumbai in the coming months and other key cities in the future,” said Damyant Singh, Sr. Marketing Director, Adidas India.

The Adidas Brand Centre offers a range of unique interactive elements that will provide consumers with a truly special retail experience. The Brand Centre shall have a special football zone complete with astro-turf flooring, iconic boots and European club jerseys, which can be personalized providing an immersive retail experience for football fans and consumers.

The Adidas running zone features shoes classified on the basis of a runner's foot movement, which can be further analyzed by understanding his or her gait. The brand centre will be the epicentre for everything around Adidas running in Bengaluru with an interactive map showcasing the runs happening in the neighbourhood with the aim to connect new runners with active running communities in the vicinity. Also periodic sessions with adidas running experts, part of the 'Adidas Wolfpack' to answer all the questions related to running. (SH)

Fibre2Fashion News Desk – India

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