Home / Knowledge / News / Apparel/Garments / Adidas launches its biggest Brand Centre in India
Adidas launches its biggest Brand Centre in India
22
Sep '15
Athletic footwear and apparel major Adidas recently opened its biggest Brand Centre in India in Bengaluru, spanning at 5,000 square feet over two floors, the company said in a press release.

The Brand Centre brings together cutting edge sportswear and sports inspired street wear label under one roof, taking the Adidas retail experience to a whole new level. The opening of the brand centre was marked with the launch of Adidas Uprising, a unique campaign inviting athletes and sports enthusiasts of Bengaluru to take to the sport they are or have been passionate about.

Sporting icons and Adidas athletes Virat Kohli, Sania Mirza, KL Rahul, Unmukt Chand and Saurav Ghosal, joined the Adidas Uprising by taking to their field of sport to encourage maximum participation from the city.

“This brand centre in essence serves as the Adidas capital for Bengaluru. This is a brand statement, a hub for sports enthusiasts and streetwear hounds in the city, and will give consumers the opportunity to experience the entire breadth and depth of the Adidas brand in a sports performance-led environment. We plan to take this movement to Delhi and Mumbai in the coming months and other key cities in the future,” said Damyant Singh, Sr. Marketing Director, Adidas India.

The Adidas Brand Centre offers a range of unique interactive elements that will provide consumers with a truly special retail experience. The Brand Centre shall have a special football zone complete with astro-turf flooring, iconic boots and European club jerseys, which can be personalized providing an immersive retail experience for football fans and consumers.

The Adidas running zone features shoes classified on the basis of a runner's foot movement, which can be further analyzed by understanding his or her gait. The brand centre will be the epicentre for everything around Adidas running in Bengaluru with an interactive map showcasing the runs happening in the neighbourhood with the aim to connect new runners with active running communities in the vicinity. Also periodic sessions with adidas running experts, part of the 'Adidas Wolfpack' to answer all the questions related to running. (SH)

 

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Prime Minister Narendra Modi dedicating the Deendayal Hastkala Sankul to the nation, in Varanasi, Uttar Pradesh on September 22, 2017. Courtesy: PIB

Textiles | On 25th Sep 2017

Handicrafts trade facilitation centre opens in Varanasi

Prime Minister Narendra Modi dedicated the Deendayal Hastkala Sankul, ...

Apparel/Garments | On 25th Sep 2017

AAFA urges US govt to plug lacunae in military procurement

The American Apparel & Footwear Association (AAFA), an alliance of...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search