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Adidas renews deal with golf player Dustin Johnson
03
Oct '16
Adidas Golf has renewed a new multi-year clothing and footwear agreement with renowned golf player Dustin Johnson. This will be the tenth year since Adidas started collaborating with Johnson, who has won the 2016 PGA of America Player of the Year Award, is a recipient of the Vardon Trophy, won the 2016 US Open Champion and also the top US gold player.

According to Adidas, in golf, the most important measure of performance is speed, which translates to distance. And so its golf apparel, frees Johnson to produce his tour-leading distance, while his use of Tour360 Boost shoes have helped catapult Adidas Golf footwear to the number two market share position.

"He is the perfect athlete for our team to test innovative product solutions and his feedback will continue to influence our design decisions," said Jeff Lienhart, executive vice president of Adidas Golf. (AR)

Fibre2Fashion News Desk – India

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