Home / Knowledge / News / Apparel/Garments / Adidas renews deal with golf player Dustin Johnson
Adidas renews deal with golf player Dustin Johnson
03
Oct '16
Adidas Golf has renewed a new multi-year clothing and footwear agreement with renowned golf player Dustin Johnson. This will be the tenth year since Adidas started collaborating with Johnson, who has won the 2016 PGA of America Player of the Year Award, is a recipient of the Vardon Trophy, won the 2016 US Open Champion and also the top US gold player.

According to Adidas, in golf, the most important measure of performance is speed, which translates to distance. And so its golf apparel, frees Johnson to produce his tour-leading distance, while his use of Tour360 Boost shoes have helped catapult Adidas Golf footwear to the number two market share position.

"He is the perfect athlete for our team to test innovative product solutions and his feedback will continue to influence our design decisions," said Jeff Lienhart, executive vice president of Adidas Golf. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Carnegie Fabrics

Textiles | On 17th Jan 2017

Calera Capital acquires majority stake in Carnegie Fabrics

Private equity firm Calera Capital has bought a majority stake in...

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search