Global sporting goods leader, adidas has launched a new initiative 'Speed Factory' to actualise its 2020 business plans based on its three keywords or strategic choices: Speed, key cities and open source – and stay ahead in the race. Describing the 'Speed Factory' initiative as 'industry-changing', the Group claimed it would be a game changer and herald a...#
"We are the first sports company that invites athletes, consumers and partners to be part of our brand," said James Carnes, Vice President Brand Strategy Creation. "Our portfolio of creative influencers and innovative partners such as Kanye West, Stella McCartney, Disney, Parley for the Oceans, Red Bull Media House, BASF and Google offers incredible opportunities for us to leverage our brands, showcase our creative potential and inspire consumers more than any other sports company. Together, we will co-create the future of sports." (SH)
Fibre2Fashion News Desk – India
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