Home / Knowledge / News / Apparel/Garments / Aditya Birla PE buys minority stake in Creative Lifestyle
Aditya Birla PE buys minority stake in Creative Lifestyle
26
Sep '15
Aditya Birla Private Equity has bought a minority stake in Creative Lifestyle, the flagship company of the Mumbai-based Creative Garments group and the owner of women's popular apparel brands, 109F, Fusion Beats and O2xygen.

The firm has invested for a minority stake in Creative Lifestyles Pvt Ltd, with a valuation of over Rs 300 crore, the latter said in a statement. It did disclose the consideration.

Aditya Birla Private Equity has invested through its Sunrise Fund. The consumption space to which Creative belongs is one of the four stated focus areas of the fund.

The Birla group has been expanding its footprints in fashion retail following its decision to merge fashion retail business under Madura Fashions and Madura Lifestyle with Pantaloons Fashion and Retail to create the country's largest branded apparel player, valued at Rs 12,000 crores.

Creative Lifestyle was founded in 2006 and Birendra Agarwal teamed up with industry veteran Rahul Mehta to set up Creative Lifestyle to foray into women's branded apparel.

"We are excited to be part of the growth story at Creative Lifestyle. "In the last 9 years, the Creative team has built up a strong presence in women's branded apparel segment, which we believe has high potential for exponential growth in the coming years," said D Muthukumaran, CEO of Aditya Birla Private Equity.

Birendra Agarwal, Chairman at Creative Lifestyle, stated, "We believe our partnership with Aditya Birla Private Equity will help in taking the company to the next level on the back of an impressive growth we have already achieved since inception in 2006.

"We will benefit from the right impetus, drive and experience and we are looking forward to working closely with the Aditya Birla team to fully exploit our potential." The brand 109F, launched in 2006, which caters to casual western wear, has presence in over 366 retail outlets, including 35EBOs and 331 large format stores.

Fusion Beats, an indo-western offering catering to the Indian women, launched in 2011-12, sells across 10 EBOs and 200 LFOs, the statement said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives
Textile industry

The foremost issue is bridging the skill gap

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search