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AIN launches Chinese & English sites for global reach
May '16
Courtesy: AIN
Courtesy: AIN
Korean womenswear brand AIN has launched a Chinese (cn.a-in.kr) and an English (en.a-in.kr) website to enter the global market after receiving encouraging results through other global e-commerce sites.

The websites were launched through the renowned Korean digital platform Cafe 24, in a bid to position itself strongly in the worldwide market, centering on the Asian region including China, Hong Kong and Singapore.

“Our goal for this year is to achieve 15 billion Korean won in overall sales. We will fully engage in global marketing by reflecting the different cultures and customers’ needs, while making full use of our product power,” Park A-In, CEO of AIN said at the launch of the websites, adding AIN’s unique and modern designs as also  the overall perceptive image match the trends that customers around the world prefer, raising expectations for future developments.

Additionally, AIN regularly uses various social media channels for closer customer ties. It also provides a variety of benefits for customers through regular promotions and events. (MCJ)

Fibre2Fashion News Desk - India

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