Amazon.in bats for Make in India

15 Feb '16

2 min read

The Indian arm of global e-commerce major Amazon has undertaken several initiatives in the India and US marketplaces to celebrate the Make in India week.

Amazon.in dedicated its gateway (main page) to the Make in India initiative on the opening day of the event. It has also launched a dedicated 'Make in India' store on its platform featuring products, across categories that are manufactured in India including offerings from hundreds of Indian and international brands, the company said in a press release.

To further support the Government's effort in taking the Make in India creations to global markets, Amazon.com is showcasing India Products prominently on the site, thus providing over 294 million global customers easy access and an opportunity to discover millions of India made products. These products are being offered by over 6000 Indian manufacturers and sellers and include products ranging from tapestry, toys, Indian handicrafts, Ayurveda products to yoga accessories, nautical instruments and more.

Amit Agarwal, VP and Country Head, Amazon India said, “We are very excited to support the Make In India week with several initiatives on both Amazon.in and Amazon.com. Make in India connects with our mission to transform how India buys and sells and we are thrilled that it will provide further impetus to Indian manufacturing allowing customers globally to access Indian innovations and creations.” (SH)

Fibre2Fashion News Desk – India

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