E-commerce major Amazon.com is expected to account for more than half of all e-commerce growth in the US in 2015, according to a note by Macquarie Research.
Macquarie estimates that for every $1 of e-commerce growth, Amazon will take 51 cents, and for every $1 of adjusted retail growth, Amazon will take 24 cents.E-commerce major Amazon.com is expected to account for more than half of all e-commerce growth in the US in 2015, according to a note by Macquarie#
Macquarie attributes Amazon's gains to Prime membership, which it said now reaches about 25 per cent of US households. According to the note, 50 per cent of households will be Prime members by 2020.
"While 2015 saw Amazon's stock appreciate 114 per cent in large part based on Amazon Web Services, we believe that Prime will lead to more gains in 2016," the note said.
Data from Slice Intelligence shows that 39.3 per cent of e-commerce sales between November 1 and December 6 went to Amazon. The e-commerce company's shares are up 23.5 per cent for the past three months while the S&P is up 4.2 per cent for the same period. (SH)
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