Home / Knowledge / News / Apparel/Garments / American Apparel now offers one hour delivery
American Apparel now offers one hour delivery
23
Mar '16
Courtesy: American Apparel
Courtesy: American Apparel
American Apparel, a manufacturer and retailer of basic apparel has partnered with logistics provider Postmates to offer on demand delivery to US customers looking to buy and receive basics within an hour.

An American Apparel press release informed that the new service will be offered in 79 of the clothing brand's stores nationwide, and spans 31 metropolitan areas.

“Consumers will have the ability to order over 50 of American Apparel's core items for men and women,” the retailer added.

In an effort to grow the clothing company's mobile and user experience, the consumer will receive their order within 60 minutes, instead of the traditional four to five days it takes through standard shipping methods.

"American Apparel is improving its omni-channel consumer experience via Postmates by becoming their first major fashion retailer to offer 'on-demand basics'," said chief digital officer Thoryn Stephens.

"You'll be able to receive hoodies, tshirts, socks and more within a sixty minute delivery window and it's great for traveling or last-minute needs,” he also added.

American Apparel is providing Postmates with RFID real-time inventory that allows them to display the most up-to-date merchandise offering.

The participating American Apparel retail stores will have access to the merchant app, Postmates Order via an Android tablet, which will display them directly on a terminal in the store.

“This will allow the American Apparel retail team to retrieve and package the order while the Postmates driver is on his or her way to pick it up,” the retailer informed.

"The combination of American Apparel's real-time inventory paired with our superior delivery is changing the way customers can access their favourite brands," said Holger Luedorf, Postmates' senior vice president of business.

"One or two day shipping is no longer an option as we are creating entirely new customer expectations," Luedorf observed.

With a one hour guaranteed delivery time, Postmates estimates this process will save 15-20 minutes per order and result in higher order accuracy.

The integration is also set up to allow Postmates to invoice American Apparel instead of the driver's credit card at pick-up, which will result in further savings of credit card fees and time.

American Apparel previously tested with Postmates in major cities such as New York and San Francisco with limited marketing and positive results. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search