American clothing company PVH Corp joins U.S. Cotton Trust Protocol

13 Sep '21

2 min read

Pic: DenisMArt / Shutterstock.com

Clothing company PVH Corp, which owns brands like Tommy Hilfiger and Calvin Klein, has signed on as a member of the U.S. Cotton Trust Protocol to achieve its commitment to sustainably source 100 per cent of its cotton by 2025. The U.S. Cotton Trust Protocol is aligned with the UN SDGs, recognised by Textile Exchange and Forum for the Future.

The Trust Protocol is part of the Sustainable Apparel Coalition, Cotton 2025 Sustainable Cotton Challenge, Cotton 2040 and Cotton Up initiatives.

By joining the Trust Protocol, PVH will receive verified data on sustainability practices from U.S. cotton growers and access to aggregate year-over-year data for water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency, PVH said in a press release.

“Joining the Trust Protocol helps us move forward in reaching our sustainability goals and driving continuous improvements in sustainable cotton sourcing for our brands and at scale for the industry,” said Marissa Pagnani McGowan, chief sustainability officer, PVH Corp. “This programme will enhance our ability to provide sustainable product offerings to our consumers.”

“We are proud to welcome PVH as a new member and to help them meet their bold sustainability ambitions as established in their corporate responsibility strategy Forward Fashion,” said Dr Gary Adams, president of the U.S. Cotton Trust Protocol. “In a period of growing demand for verifiably sustainable supply, the Trust Protocol empowers U.S. growers to demonstrate their stewardship and be recognised for the environmental efforts they’ve increasingly undertaken.”

Fibre2Fashion News Desk (KD)

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