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Apparel is leading online retail category in Asia-Pacific
21
Jul '16
Apparel is leading the online retail category in Asia-Pacific, as close to half of online shoppers in Asia-Pacific have purchased fashion related items online in 2015.

This was revealed in the 'Asia-Pacific Clothing B2C E-Commerce Market 2016' report unveiled by Ystats.com, a Germany-based market research firm.

According to the research firm, the fashion category ranked among the top products, both for online and mobile purchases.

Clothing ranked first, second and third by B2C ecommerce sales among all product categories last year in China, South Korea and Japan, respectively.

“In South Korea, online channels accounted for more than 10 per cent of total retail sales of clothing and Japan was close to this number,” the report said.

Countries like China, India, Indonesia and others recorded double-digit growth rates in B2C ecommerce sales of apparel, while India stood out with more than a 50 per cent growth in 2015.

“Due to its rapid sales growth, India is expected to overtake Japan as the second largest online retail market for apparel in Asia-Pacific by 2020,” Ystats informed.

The research company identified cross-border shopping as an influence in the online clothing category across Asia-Pacific, among the main market trends.

“In Australia for instance, men's garments are purchased from foreign online shops more than from domestic ones,” the report added. (AR)

Fibre2fashion News Desk - India

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