Topvalu Select Celliant is registered as a general medical device in Japan.

Aeon planned and developed pure white Celliant undershirt for the first time as most men in Japan prefer to wear white undershirts under their business shirts, Aeon said in a media release.

Celliant mineral-infused fabrics have been shown to help regulate body temperature and improve local circulation in healthy individuals for faster recovery, better sleep and stronger performance during the day.

“We are very excited for the introduction of the first-ever Celliant product in pure white,” said Seth Casden, Hologenix co-founder and CEO. “Achieving this pure white colour took a lot of dedicated effort from our global research team and we commend Aeon for being the first to introduce it to the consumer market.”

Fibre2Fashion News Desk (KD)