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Avery Dennison, Evrythng sign world's largest IoT deal
Apr '16
Courtesy: AveryDennison
Courtesy: AveryDennison
Fortune 500 packaging materials leader, Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in apparel and footwear branding, labeling and RFID solutions, and IoT Smart Products Platform pioneer Evrythng, on Monday announced the world's largest Internet of Things deal to 'switch on' the apparel and footwear industry.

The two companies are working together to enable a minimum of 10 billion apparel and footwear products for some of the world's largest fashion and performance brands to be 'born' with unique digital identities and data profiles in the cloud over the next three years, Avery Dennison said in a press release. The two companies believe this is the largest number of IoT-connected products in a single deal ever.

With the smartphone becoming the remote control for the digital world, consumers expect to interact with brands through digital means. The introduction of the Janela Smart Products Platform, powered by Evrythng, enables the apparel and footwear industry to take this to a whole new level. By using Evrythng's digital identity and data management capabilities, Avery Dennison can now enable its customers' products to be digitized at the point of manufacturing.

This unique partnership, combining Avery Dennison's network and knowledge of the apparel space along with their hardware and world-class manufacturing, and Evrythng's IoT software technology for digital identity and data management, represents the first truly industrial scale digital enablement of everyday products. This enables apparel, accessories and footwear brands to easily deliver digital applications with their physical products.

Once connected to the Web in this way, products can interact with smartphones to trigger applications and services that connect more intelligently with consumers. Brands will become more interactive, providing personalized, real-time mobile experiences and content for each individual consumer and each item of clothing. Products will also become smarter, using real-time data analytics to tackle problems like product authentication for better brand protection and increased efficiency in supply chains, the release said.

Examples of digital product applications include product history, loyalty rewards, product reordering, brand protection, loss prevention, personalized recommendations and sustainability.

“Avery Dennison is offering powerful new value to customers through our partnership with Evrythng,” said Mitch Butier, Avery Dennison President and Chief Operating Officer. “We can make apparel and footwear products smarter and enable them to participate in digital applications and services, helping to drive new consumer experiences, protect brands' value, and provide supply chains with real-time analytics.”

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