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British women's fashion brand Missguided debuts on Jabong
Dec '15
Fashion and lifestyle portal Jabong has launched a collection of UK-based women's fashion retailer Missguided's products on its platform following an exclusive deal.

Jabong had earlier exclusively launched international brands such as Topshop, Topman, Dorothy Perkins and Miss Selfridge.

The £86 million turnover British company was founded by Indian-origin entrepreneur Nitin Passi in 2009, said a press statement issued by the company. Missguided is a women online-fashion brand.

"India is a key strategic market for Missguided and we are confident our partnership with Jabong will be a huge success," said Nitin Passi, founder and CEO, Missguided.

Jabong, which competes with Myntra, has been bleeding financially with losses almost tripling in FY 2015. (SH)

Fibre2Fashion News Desk – India

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