Home / Knowledge / News / Apparel/Garments / Cherokee signs up new strategic licensing partners
Cherokee signs up new strategic licensing partners
25
Feb '16
Cherokee Global Brands has signed new multi-category licensing agreements for its Cherokee brand in the United States with specialised fashion industry leaders.

The licensees include; M. Hidary & Company, which specialises in the design, manufacture and distribution of men’s and boy’s casual sportswear, sweaters and outerwear.

“The company will service a diverse customer base of national and regional chain stores within the sports specialty, department store, mid-tier, and mass-market tiers,” Cherokee said in a press release.

Another is Bentex, which specialises in the design, production and sales of newborn, infant and toddler boys and girls clothing and layette.

“Bentex will distribute to multiple retail tiers, from value to department and specialty stores,” Cherokee Global Brands added.

One more is H.I.S. International, an apparel fashion house for the children's market for girl’s active wear, sportswear, dresses, denim, and sweaters, which will be distributed to major retailers.

Dreamwave, an industry leader in design, quality and sourcing has been signed for swimwear and sleepwear will distribute to a wide range of department, specialty, mid-tier and mass retailers.

“We are very excited to announce the first phase of strategic licensing partnerships that will expand category reach and satisfy the demand for Cherokee branded products,” said CEO Henry Stupp.

“We expect these partnerships to be the first of many, as we will be finalising additional licensees for apparel, footwear, accessories, home textiles and room décor in the near future,” he too added.

“The growing strength of our licensee base will provide our retail partners and their customer’s full access to an expanded assortment of Cherokee products for the entire family,” Stupp stated.

He further added that they are currently engaged in discussions with retailers and wholesalers that have expressed strong interest in their expanded category offerings in both the physical and digital space. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X