Home / Knowledge / News / Apparel/Garments / Cherokee signs up new strategic licensing partners
Cherokee signs up new strategic licensing partners
25
Feb '16
Cherokee Global Brands has signed new multi-category licensing agreements for its Cherokee brand in the United States with specialised fashion industry leaders.

The licensees include; M. Hidary & Company, which specialises in the design, manufacture and distribution of men’s and boy’s casual sportswear, sweaters and outerwear.

“The company will service a diverse customer base of national and regional chain stores within the sports specialty, department store, mid-tier, and mass-market tiers,” Cherokee said in a press release.

Another is Bentex, which specialises in the design, production and sales of newborn, infant and toddler boys and girls clothing and layette.

“Bentex will distribute to multiple retail tiers, from value to department and specialty stores,” Cherokee Global Brands added.

One more is H.I.S. International, an apparel fashion house for the children's market for girl’s active wear, sportswear, dresses, denim, and sweaters, which will be distributed to major retailers.

Dreamwave, an industry leader in design, quality and sourcing has been signed for swimwear and sleepwear will distribute to a wide range of department, specialty, mid-tier and mass retailers.

“We are very excited to announce the first phase of strategic licensing partnerships that will expand category reach and satisfy the demand for Cherokee branded products,” said CEO Henry Stupp.

“We expect these partnerships to be the first of many, as we will be finalising additional licensees for apparel, footwear, accessories, home textiles and room décor in the near future,” he too added.

“The growing strength of our licensee base will provide our retail partners and their customer’s full access to an expanded assortment of Cherokee products for the entire family,” Stupp stated.

He further added that they are currently engaged in discussions with retailers and wholesalers that have expressed strong interest in their expanded category offerings in both the physical and digital space. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search