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Chettinad sarees get 'Indian Handloom Brand' tag
09
Feb '16
The Textiles ministry has given the 'Indian Handloom Brand' tag to Chettinad cotton sarees, which would enable them to promote the material in the international market, The Times of India has reported.

The 'India Handloom Brand' is an endorsement to quality of the handloom products right from its inception that is raw material, processing, embellishments, design besides compliances of social and environment.

The move comes as a big boost to a group of 650 weavers from Koviloor and Karaikudi under the Rajiv Gandhi Weavers' Co-operative Society in Tamil Nadu's Sivaganga district.

S Palaniappan, President of the Society, said when the society members attended the textile conference in Chennai last August, Prime Minister Narendra Modi was impressed with their product. The Textile Committee authorities then asked the Society to apply for the Indian Handloom Brand tag, which it did on September 28, last year. After the product was subjected to a series of testing, the society received an official communication from the textile ministry on January 6, about the tag.

Palaniappan said the society provides yarn to the weavers who spin the beautiful intricately designed sarees in different hues. "This is the traditional saree of the region, characterised by its silk-like texture and contrasting border and bodies colours, with intricate designs adorning the border," he said.

The society has about 650 weavers, most of them women who are paid for their weaving, which they predominantly undertake in their homes. They comply with specifications of the textiles committee of 60 x60 (warp and weft) and also use permitted dyes. "The sarees are suitable for both summer and winter, where the can keep the body warm or cool according to the climate," said Palaniappan.

"The colours of these sarees never fade, and unlike other cotton sarees, they will retain their 48-inch width even after umpteen number of machine or hand washes," the newspaper quoted Palaniappan as saying. Kancheepuram silk from Tamil Nadu has also received the tag, he said. (SH)

 

Fibre2Fashion News Desk – India

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