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China mulls cross-border e-commerce to boost exports
Jan '16
Cross-border e-commerce may just be what the doctor ordered to expand China's exports.

At an executive meeting of the State Council on January 6, government officials said more cross-border e-commerce comprehensive pilot zones should be set up in China to provide more support for export development, the China Daily has reported.

The officials mooted setting up such zones in cities in East, Central and West China that have better infrastructure, large-scale import and export businesses and a more developed e-commerce industry.

According to the officials, the success of the China (Hangzhou) Cross-Border E-Commerce Comprehensive Pilot Zone should be replicated and promoted.

This includes a one-stop financial service system, exchangeable information, mutually recognizable administration and interdependent law enforcement between different government departments.

Only in such ways can a complete industry chain and ecosystem be built for cross-border e-commerce, officials said. With this new approach, costs can be lowered, profits increased and the country's exports given more vitality and upgrades in the long run.

The officials said more cross-border e-commerce pilot zones will attract export-oriented firms, advance the growth of new business models and lead to efficient administration.

This will provide more job opportunities and help the Chinese export industry reorient itself and win more advantages.

The vibrancy injected by cross-border e-commerce into China's export business is reflected in global industry giant Amazon's 2015 figures. The number of exporters reaching overseas markets via Amazon increased by 13 times last year, while Chinese exporters' turnover on Amazon more than doubled during the first three quarters of 2015.

Chinese consumers have already fully embraced cross-border e-commerce, the report said.

According to the latest study by international market consultancy Nielsen, about one-third of the country's cross-border online shoppers made up to five purchases last year. (SH)

Fibre2Fashion News Desk - India

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